Good Reads

Good Reads

Building Marketing and Sales Capabilities to beat the market

(Courtesy McKinsey & Company)

Consistent growth is difficult; consistent outperformance rarer still. Yet many companies still fail to develop their marketing and sales capabilities to drive performance.

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Six steps to transform your marketing and sales capabilities

(Courtesy McKinsey & Company)

More than two-thirds of traditional commercial transformations fail. Here’s an approach to upgrading your marketing, sales, and pricing capabilities that works.

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Internet of Things

(Courtesy McKinsey & Company)

As the Internet of Things (IoT) has gained popular attention in the five years since we first published on the topic,1 it has also beguiled executives. When physical assets equipped with sensors give an information system the ability to capture, communicate,

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The four global forces breaking all the trends

(Courtesy McKinsey & Company)

The world economy’s operating system is being rewritten. In this exclusive excerpt from the new book No Ordinary Disruption, its authors explain the trends reshaping the
world and why leaders must adjust to a new reality.

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The eight essentials of innovation

(Courtesy McKinsey & Company)

It’s no secret: innovation is difficult for well-established companies. By and large, they are better executors than innovators, and most succeed less through game-changing creativity than by optimizing their existing businesses.

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Never let a good crisis go to waste

(Courtesy McKinsey & Company)

New research shows that actively reallocating corporate resources is even more important in a downturn than it is in good times.

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The Do or Die Questions Board Should Ask about Technology

(Courtesy McKinsey & Company )
Board members should raise nine critical questions when discussing technology strategy with IT and business managers.

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Motivating People : Getting Beyond Money

(Courtesy McKinsey & Company )
The ongoing economic slump offers business leaders a chance to more effectively reward talented employees by emphasizing nonfinancial motivators rather than bonuses.

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